Target audience: the group intended to specifically convey message
Message: communication of ideas, a thought, advice, information, etc. to people
Work ethic: ability to work in certain situations (like with people or even on individual projects)
Employability skills: characteristics needed to help someone get a job
20/20 Rule: when working infront a computer of even just on an project for a while, it is good to look up for twenty second twenty feet away to focus/rest the eyes
Right-To-Know-Laws: overall safety when working on a design
Icon: picture used to represent an object
Vector-based graphics: define specific curves and lines
Specs of a project: the necessities in and assignment or a project
Dialog box: a box that gives input or displays information to the user
Palette: range of colors used to add more creativity to a design
Guidelines: lightly marked lines or instructions to help indicate something
Extensions: the extent or time period in which something is elongated
Contextual menu: shortcut or popup that offers choices available to context
Clipping mask: a shape, photo, etc. that can be clipped to the shape of your mask
Hue: property of light by which color of light is red, blue, green, or yellow or reference to the color spectrum
Primary colors: red, blue, and yellow
Secondary colors: two primary colors mixed together, which are orange, green, and purple
Tertiary colors: mixture of primary and secondary colors, which are yellow-orange, yellow-green, red-orange, red-violet, blue-green, and blue-violet
Neutral colors: beige, ivory, grey, black, white, etc that don't appear as color but have hues of color in them
Continuous tone image: an image where all variations or color can be represented
Resolution: the size or amount of pixels within an image
File size: amount of disk space consumed by the file or much information is stored within the file
Typography: the art of arranging types for printing or any other use
Typeface: an artistic representation on characters
Serif: small lines used to finish off a stroke
Body type: the plain, normal book type that is used in big passages of text
Display type: headlines used to add attention
Reverse type: white type on a dark background
Point size: the smallest unit of measurement in typography
Ligatures: binding or typing up something
Ampersands: characters or symbols like & and $
Small caps: a capital letter of a particular font that is the same height as x-high letters
Lowercase: letters that are small
Uppercase: letter that correspond with lowercase letters but are bigger
Flush left: all text is aligned on the left
Flush right: all text is aligned to the right
Centered: all text is placed in the center; very formal
Justified: aligned your left and right text in a block
Small caps: height that is similar to lowercase letters; all letters are capitalized but placed at the waistline
Lining: uniform height for numbers
Non-lining: old-style descenders
Leading: the space between lines of type
Margins: the white space between the edge of your paper and the text/important stuff
Concept: an idea; something formed in one's mind
Final product: what the target audience will eventually see in the end result
Thumbnail: quick sketches to get thoughts out of your head and into paper
Initial cap: a larger, decorative capital letter at the beginning of text or paragraph
Margins: the white space between the edge of your paper and the text/important stuff
Concept: an idea; something formed in one's mind
Final product: what the target audience will eventually see in the end result
Thumbnail: quick sketches to get thoughts out of your head and into paper
Initial cap: a larger, decorative capital letter at the beginning of text or paragraph
