-Series of steps you repeat every time you need to design something
~Why do we need this?
1. It improves consistency
2. Ability to plan and time your work
3. Raises the quality of your work
4. Communicates more effectively and in a more professional way
1st step of process (research): the dent and the competition; get online, look in magazines, listen to music, and pay attention to the world around you
2nd step (brainstorm/inspiration): striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach; ask yourself: who is my audience, what kind of message am I going to make, what am I trying to tell my audience, what kind of color/style will work for this audience
3rd step(sketching): do this to get your thoughts out and to to work through ideas
4th step(execution): complement your ideas; use your design principles, utilize visual ideas, try different techniques, forcing an idea won't result in a good design
5th step(critique/revise): make sure the design effectively conveys the message to the intended audience; if not, then tweak and change the composition