8 Principles of Design

 

Scale/Proporttion is the overall size in a design. Here in the photo are four former president of the US that are scaled to be over 70 feet tall.

Balance is the principle that helps the viewer interpret the design. This design is symmetrical meaning that everything is equal' it conveys calm, peace, and tranquility.

 

Contrast creates smoothness or roughness within a design. This element adds texture. Here in the design mostly contains smooth lines.

 

Direction leads the viewer's eye throughout a design. It is not only created my line but the color being utilized also adds the element of direction. 

 

Emphasis is the principle that guides the viewer all over the design. You can emphasize one point of many. In this painting you can tell the the artist wanted to emphasis the trees and path to wherever it may lead.

Unity is the combing of all principles (or most of them) into one. Here you have the colorful, bold words than move in a direction; there are also smooth and rough lines. Together all the elements for one whole working unit.

 

Rhythm is basically a pattern and repeating of objects in a design. This element can make it appear boring or add depth. 

Economy is when you can remove an element from design and still make it work and flow in a design. In the picture, you have many hands and forearms that are seen, but his/her body cannot be seen. You can remove the balance of the design and stll make it work.