Assignment #19 Research and Inspiration

Stationary Package

-Today advertisers are getting better results of advertising through information that is easy to comprehend and deliver a message
- Growth in advertisement is created by : reaching the right customers and target efficiently, build more relevant and intriguing ads, and reach customers in new environments like mobile internet and online video
- Don't follow the "less is more" saying
http://www.dzinepress.com/2009/10/90-latest-trends-of-business-cards/ - Inspiration cards 

 

















 

 

Stationary Package

• the printed pieces that a company utilizes for communication purposes
• When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is conveyed
• Includes business cards, letterhead, and envelop
• Business card: an essential part of a stationary design; they will form an immediate opinion about your company; it tells how people can find you, your mission, culture, goals, something about your company; everything forms colors, fonts, the texture, shade, and glass of the paper shows something about you
• It typically includes: logo, company name, employee name, numbers (phone, fax, cell, etc.), email address, company address
• Design tips for business card: must be 2"x 3.5", horizontal or vertical orientation, check for accuracy, check for unity...continuity among other pieces, margin is .25" to .125"
• Letterhead: a printed piece of paper used to send letters, memos, etc.; typically includes logo, company name, address, phone number, fax number and web address
• Must be 8.5" X 11", vertical orientation, must leave room to write the letter, memo, etc., check for accuracy and unity
• Envelop: the packaging that contains the letter/form when being mailed; standard #10; include the logo and the address; must be 9.5" X 4.125, horizontal or vertical orientation, must leave room for recipients address and stamp, check for accuracy and unity 

Assignment #18 Research and Inspiration

Wordmark

http://wordmark.it/

http://thedesigninspiration.com/articles/50-creative-stunning-wordmark-logos/

 http://designinstruct.com/visual-inspiration/logotypewordmark-logos-30-creative-examples/

 - Photography companies use a lot of black in their logos/wordmarks so try to utilize diferent colors
-  Floral companies use a lot of bright color to cause attention and happy pathos

Assignment #17 Research and Inspiration

Combination Mark Assignment

- Either choose Spin Records or Dr. Gleam Dentistry

- Main colors: blue, some kind of peachy pink, and white/ black and red/ blues and white
- Use visual hierarchy meaning create a simple logo that is not fully outlined but enough for the viewer to complete with their own eye; also put focus on the most important part of design, then second important, third, and so on.

http://www.colourlovers.com/ - logo color trends (business tab)